Presentation on EWU National Conference at EWU National Conference

Advertising on Facebook: Consumerism and Trends (Case Study:  Bangladesh)

In this age of technology, people can not think our day without social media specially Facebook. About 18 billion people use Facebook every month. 1 Facebook is just like our mobile set. Social Media is our invitation card, social media is our picture album, social media is our daily notebook, consciously and unconsciously everything.
The people who have business ideas full in their head, they are taking initiative using this social media platform. All our small business, social invention, entrepreneur ideas all are mainly focused to the social media. This social media advertising is the next big thing to achieve a larger consumer target to flourish all types of business.

According to a report of the Business Insider Magazine, entrepreneurs are targeting to boost their products on social media and the percentage is about 76%. The report also said that by 2020 the revenue growth will be 14.9%. 2

The paper will be made after some research on Facebook advertising. The research will work on how social media advertising is flourishing through Facebook? Research would be based on a survey at first. The survey will be conducted through the mass people who are using social media to buy their product online. As we know about 17 million people use Facebook in Bangladesh. So the sampling will be purposive. About 50 people would be included for the survey. After the survey, the research will be conducted with some secondary data of consumerism on Facebook. The paper will be written with the help of the theory of uses and gratification.
The objective of the paper is to find out the consumerism and trends of the digital marketing in Facebook. This paper will find a way to think about the question ‘How social media platform is taking place of traditional media in the case of advertising’.


# The Conference Organized by:

East West University, Dhaka, Bangladesh

# The theme of the Conference :
“New Media and Identity Formation”

# Details:

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Lecturer in the Department of Journalism and Media Studies. Before joining here, she worked as a lecturer in Journalism & Media Studies at Stamford University Bangladesh.
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